Paladone Expands Horizons: Welcoming WeCool Toys to the Family
Paladone has today announced the acquisition of WeCool Toys Inc, a global designer and manufacturer of dynamic toys, crafts, compounds and more based in Point Pleasant, New Jersey, US.
Why WeCoolToys Inc?
WeCool Toys were established in 2016 by seasoned toy executives Jeff Osnato and Ross Alber. They swiftly ascended to the status of a global leader in the slime toy category through their distinguished Compound Kings brand. In addition, the company has significantly contributed to fostering innovation and creativity within the broader toys and crafts industry. Their extensive product portfolio, numbering in the thousands, has been introduced in 35 countries. Captivating audiences with experiences that delight, fascinate, and stimulate the senses.
The acquisition is aligned to Paladone’s strategy of growth into new categories that leverage Paladone’s extensive licensing relationships and market distribution to grow internationally, and bring a wider range of trend-led consumer goods to customers globally.
WeCool Toy’s products respond to growing demand for innovative, quality toys and crafts that differentiate with on-trend themes. Empowering kids to think outside the box, creating entertainment and education value for children worldwide.
A Message from Our CEO, Jim Downey
“I am delighted to welcome WeCool Toys to the Paladone family. It has built strong customer appeal through innovation and creativity in a number of growing toy segments. This acquisition is a great step in our evolution to becoming a global leader in trend-led, consumer goods. I am confident that with the full support of Paladone behind WeCool Toys, we will take this fast-growing business to even greater heights.”
Jeff Osnato, President of WeCool Toys, Shares the Excitement
“WeCool is thrilled to be joining Paladone. Combining our talents and resources, this acquisition is a promise to our customers, employees, and partners. Together we are stronger, more agile, and ready to seize the opportunities which lie ahead.”
What to Expect Next?
Jeff Osnato will continue to lead as President of WeCool Toys Inc, reporting to Jim Downey, CEO of Paladone Products. This acquisition really shows how dedicated we are to growing, coming up with new ideas, and giving our valued customers the best value possible. We look forward to an exciting future with WeCool Toys under the Paladone banner.
Stay tuned for more developments as we continue our journey as leaders in the dynamic world of consumer goods.