As the holiday season approaches, retailers are scrambling to prepare for a crucial consumer group: last-minute shoppers. While shoppers are increasingly buying gifts earlier, a significant 75% still look for holiday gifts within the final week before Christmas. This trend presents a huge opportunity for retailers, particularly those selling gift-ready items like licensed merchandise, as impulse-driven, gift-seeking consumers look for quick, easy options in the Christmas rush.
Last-minute shoppers are often looking for ready-to-gift products. With holiday budgets increasing (an average expected spend of $1,778 per household this season, up 8% from 2023), tapping into these shoppers’ interests and needs can make a big impact on your store’s sales. By offering accessible, visually appealing, and gift-ready merchandise, retailers can stand out in a crowded market.
TOP HOLIDAY PRODUCT CATEGORIES FOR LAST-MINUTE SHOPPERS
To capture the attention of last-minute holiday shoppers, consider these high-demand categories with broad consumer appeal:
1. Movie Themed Gifts for Film Lovers
Blockbuster films are always top-of-mind for many consumers. Deadpool & Wolverine is one of 2024’s biggest movie hits, while Wicked is set to make strides at the box office in the coming weeks. Catering to film enthusiasts with collectible merchandise and homewares can drive holiday sales. Think light-up figures, mug and sock gift sets, and room décor. Licensed merchandise inspired by major film releases makes an ideal last-minute gift for the movie-obsessed giftee.
2. Christmas Classics for Festive Fanatics
For some, Christmas shopping isn’t complete without something nostalgic. While recent releases capture attention, timeless favourites like The Nightmare Before Christmas have a devoted following among holiday shoppers. Merchandise featuring beloved characters like Jack Skellington remains popular year after year. These items are versatile as both holiday décor and gifts, appealing to customers shopping for themselves and loved ones. Themed décor products bring an extra layer of holiday spirit.
3. Stocking Fillers for Quick Low-Cost Gifts
Low-budget items are essential for last-minute holiday purchases, whether for stocking fillers, office Secret Santas, or fun extra gifts for family and friends. Small, affordable items such as playing cards, novelty coasters, or party games are perfect for a quick pleasing gift regardless of the giftee. Since stocking fillers often appeal to impulse buyers, these low-cost options are great for encouraging additional purchases at the checkout. With toys and games expected to see a 2.1% increase in sales this holiday season, expanding this category could prove especially lucrative.
By understanding what last-minute shoppers seek, retailers can tailor their offerings to maximise sales during the Christmas rush. From movie merchandise to classic Christmas items and stocking fillers, targeting these categories can help retailers turn last-minute shoppers into customers.
