As Peppa Pig celebrates 20 years delighting children across the world, Paladone’s latest venture into the preschool market is perfectly timed to meet this milestone. The introduction of a new Peppa Pig collection is poised to open a new opportunity for retailers to cater to the youngest demographic.
HOW POPULAR IS PEPPA?
A globally adored character, last year Peppa Pig became the most watched kids TV show on Netflix, clocking up over 134 million hours of watch time in 2023. With toys, games and even theme parks available in over 180 countries, the franchise picked up $1.7 billion of sales in 2022.
LIGHTS, ALARM CLOCKS, MONEY BOXES, DÉCOR AND MORE
At the heart of this new collection is the Peppa Pig SquishyGlo, a silicone night light that kids can tap anywhere to turn on and adjust its brightness. Designed to promote better sleep, it’s the perfect bedtime companion for any Peppa-loving youngster.
Alongside the main star, there’s more interactive light-up options, including a light with sound (press her to hear “I’m Peppa Pig”), a mini collectible icon light, and a table lamp. Help prepare kids for the back-to-school season’s early mornings with an alarm clock featuring a light-up Peppa perched on top. To complete the children’s home décor line up, there’s also wall decals and, naturally, a piggy bank.
-
- Peppa Pig Icon Alarm Clock
-
- Peppa Pig Money Box with Sound
-
- Peppa Pig SquishyGlo
WHY RETAILERS SHOULD BACK PEPPA
Peppa Pig’s enduring popularity as she reaches her milestone 20th birthday, coupled with Paladone’s reputation for high-quality, innovative products, makes this collection a must-have for retailers targeting the preschool market. This combination ensures that the Peppa Pig range will be a hit with both children and their parents. Retailers can expect strong sales from this collection, driven by the widespread recognition and affection for Peppa Pig. And if that’s not enough, Hasbro have earmarked September as ‘Pep-tember’ – an entire month of campaigns and events celebrating every preschooler’s favourite pig.
WHAT NEXT?
Boasting a portfolio of acclaimed licenses aimed at the 3-6 age group, including Bluey, Care Bears, Crayola, Gabby’s Dollhouse, and Spider-Man and Friends, Paladone’s presence in the pre-school landscape is already strong and set for rapid growth across international markets. Discover the entire Peppa Pig range and more on the Paladone trade website.
