It’s been 36 years since the Afterlife’s leading bio-exorcist, Beetlejuice, was summoned into cinemas across the globe. This September, Tim Burton is resurrecting him once again as we return to Winter River for more undead mayhem in the film’s sequel, Beetlejuice Beetlejuice.
Returning to the big screen once more, Michael Keaton, Winona Ryder and Catherine O’Hara are set to reprise their roles as Beetlejuice, Lydia Deetz and Delia Deetz respectively. Joining the family, modern day scream queen and Netflix’s Wednesday Addams, Jenna Ortega, stars as Lydia’s daughter Astrid Deetz.
So, if you’re a retailer wondering whether or not to buy into the otherworldly appeal of Beetlejuice, just say his name three times and Paladone will be happy to supply! Here’s why we’re backing the Ghost with the Most:
Beetlejuice has shelf-appeal
He stands out on physical and digital shelves. From his neon green hair to his striped clothes, and the vibrant carnivalesque props in his scenes, any Beetlejuice-inspired merchandise is sure to catch eyes no matter the size of your store. The striking visual style of Beetlejuice products makes them perfect for creating attention-grabbing displays both in physical stores and online.
Box office hit predicted
Industry experts are predicting an opening weekend of over $100 million dollars for Beetlejuice Beetlejuice, positioning it to potentially outperform It (2017) which currently holds the lead as the biggest September opening of all time. Clearly audiences seek out their own spook when it comes to fall movie releases in the lead up to Halloween. This anticipated success at the box office is a strong indicator that Beetlejuice merchandise will be in high demand.
Strong brand recognition
Opening a portal between horror, comedy and fantasy, Beetlejuice has a spectacularly broad appeal. According to a US poll, the franchise stacks up an incredible 95% brand recognition statistic and has been ranked as the 6th most popular sci-fi/fantasy movie. With a legacy spanning over nearly four decades, there’s a vast, multi-generational fanbase eagerly awaiting the newest instalment. Retailers can cater to a diverse audience, from nostalgic fans of the original fans to younger fans drawn in by the sequel.
Proven track record
Reincarnating Beetlejuice has already proven successful. The Broadway musical, starring Alex Brightman, gained a huge cult following and picked up 8 Tony Award nominations. Plus, the Beetlejuice Experience has opened up in Los Angeles for fans to take part in an immersive trip through the Afterlife. Tickets are already selling out as fans flock to enter the recreated ghoulish dimension themselves. There’s an insatiable appetite for Beetlejuice and it’s not showing any signs of dying just yet. You don’t want to miss out on feeding this ever-growing fandom!
Evergreen character
While Beetlejuice’s spooky themes are perfect for the Halloween season, his outrageously quirky charm and the film’s unique blend of horror and comedy give it an evergreen appeal. Retailers should recognise that Beetlejuice products can remain popular year-round, making them work within and outside of the typical seasonal demands for spooky consumer products.
The return of Beetlejuice presents a huge opportunity for retailers over the coming months. By stocking up on Paladone’s diverse range of Beetlejuice products, you can cater to a wide audience eager to celebrate the return of this iconic character. Beetlejuice is ready to make a grand comeback – don’t miss out.