About Paladone

With more than 25 years experience, Paladone is the UK’s leading company for wholesale gift supply. Our commitment to fantastic products, exceptional service & customer care is why we’re the trusted supplier of the world’s largest gift retailers as well as thousands of independents worldwide. 

A brief history

Paladone began life in 1994 as a small novelty gift company. Now, a couple of decades later we’ve dropped the ‘novelty’ and deliver trend-based, innovative, beautifully designed and packaged gifts and merchandise to over 80 countries across the globe. From our offices in the UK, US and HK we design and distribute directly from Brighton UK, Maryland US, or the Far East. Our mission is to create the best gift products and deliver them to our customers with an unrivalled customer focussed service.

Most importantly, we’re real people with real passions, and we’d love to tell you all about them. If you’d like to get to know us better, why not have a look at some of our blogs.

What makes Paladone special

The People

We’re a dedicated, focussed company that has attracted and retained some of the best talent in our industry. Our board boast 135 years' experience in their areas of expertise, most it spent in the gift trade. They are driven, hands-on and passionate about design, delivery and integrity within every aspect of our business. 

The Products

  • Over 800 products in our catalogue
  • Worldwide distribution
  • We offer both licensed and non-licensed ranges and products
  • All our licensed ranges are official
  • We have decades of experience designing white label/customer exclusive developments with the world’s largest retailer
  • 98% of our product is designed by us, with just 2% sourced elsewhere.

Our Suppliers

We work with a very select supply base that place the same value on ethical practice as we do· we pride ourselves on a strong ethical trading practice and we operate a strict supplier audit programme in which we constantly review materials used, their construction and the way in which all products are packaged.

Our Marketing

We heavily market our products to raise awareness amongst consumers, engaging in campaigns and activities that are breaking the mould of B2B gift & toy marketing;· we have a huge list of engaged bloggers who help promote our product before and during their shelf life.

  • Photography - every product comes with a packaging, product and lifestyle shot from our in-house photography team
  • Videography - about 50% of our products come with a 10-30seconds lifestyle video showing the product in action
  • FSDU & CDU solutions available (free-standing display units and countertop display units (maximise promotions, boost brand awareness, boost sales, promote new products)
  • Bespoke FSDUs available for FOB customers
  • We exhibit at 15+ trade shows across the globe, so no matter where your business is based we’ll get to meet you at some point! Have a look at some of our trade shows and events HERE