Digital Marketing Executive

£25,000 – £30,000 per annum (DOE)

Would you like to join a fast growing (150+ staff), exceptionally brilliant global company?

Are you a Digital Marketing wizard who can help Paladone & WeCool to build, explore & create?

Do you think you could suit-up and Assemble with the with of the marketing ohana to conquer the upside-down world of licensed gifts toys and games?

If so, why not join the Darkside and use the force to help us promote out incredible brands with MARVELous digital campaigns.

If you want to work in a magical place where everyone is GROOT, then go ahead and apply to be our new Digital Marketing Executive,

Want to know how? Just read on!

Who are Paladone?

Paladone is a wholesale giftware company with offices and teams working globally. Our mission is to create winning trend life lifestyle products that put a smile on the faces of our customers globally.

Along with our own branded products, we offer a comprehensive range of licensed giftware. We work with many exciting mainstream brands such as Disney, Harry Potter, Marvel, and DC Comics.

Who are WeCool toys?

WeCool Toys is a Global Designer and Manufacturer of Dynamic Toys, Crafts, Compounds and more. We own, operate, and manage all vertical and horizontal production, package, export and distribution processes.

WeCool Toys is a new member of the Paladone Family.

The opportunity:

We are looking for a talented and driven Digital Marketing Executive to join our newly formed Marketing Team.

The Digital Marketing Executive is responsible for effectively executing Paladone’s and WeCool’s digital marketing strategy across a range of channels to help the organisation reach its commercial objectives

The role will report to our Marketing Manager

What are key duties of the role?

Website

• Maintain and develop Paladone’s and WeCool’s online environments
• Assist in development of future D2C, trade and brochureware web environments
• Liaise with developers to resolve issues

Email Marketing

• Help implement the email marketing strategy for Paladone and WeCool including automation and segmentation/personalisation
• Curate mailing lists
• Collate content and generate mailouts
• Execute according to schedule

Social Media

• Take responsibility for the Social Media marketing strategy & content calendar or Paladone and WeCool toys
• Respond to messages, comments and enquiries in line with agreed protocol, SLAs and Tone of Voice
• Generate/collate social media content and schedule posts according to content calendar & plan

Trade Shows

• Assist with trade show/event preparation, set up, logistics and organisation

MarTech

• Oversee and maintain Paladone’s & WeCool’s MarTech platforms including (but not limited to) Social Media Management, Marketing CRM, Email Marketing, Analytics

Influencer Marketing

• Support the influencer marketing strategy and activities

SEM and Affiliate Marketing

• Identify and undertake PPC and Affiliate marketing activities where/when appropriate

Reporting

• Generate monthly measures & metrics report for the executive team covering all digital marketing activities

Product Showroom

• Curate and organise samples, products, brands and layouts for global showrooms
• Liaise with facilities management to ensure showrooms are safe and secure
• Liaise with stakeholders and colleagues to configure showrooms for meetings and presentations

Internal support

• Provide digital marketing support to internal creative and sales functions
• Forge strong working relationships with internal colleagues and departments

General

• Support the wider Marketing, Sales and Creative functions where necessary
• Stay up to date with latest technology & best practices
• Conduct market research to identify trends and identify new opportunities
• Liaise with licensors, trade press and vendors/suppliers when necessary

What we need you to bring to the team:

• WordPress/Magento/Shopify
• Strong knowledge of digital analytics and reporting tools (e.g. GA4, Google Search Console)
• Social Media Management platform(s)
• Basic experience of Adobe Creative Cloud/Suite
• MS Office 365
• Marketing Qualification and/or 3 years’ experience in a similar role

What we will offer in return: 

• The opportunity to work with a leading company in the gift & consumer products industry.
• 22 days holiday per annum. (Rising each year by 1 day up to 26 days)
• Flexible working hours. (Flexible start and finish times between 07:30 and 6:00pm.)
• WPA NHS Top Up plan (cashback on medical treatment/services).
• Social events; Christmas parties / sports days, departmental celebrations.
• 35% staff discount on wholesale price of products
• Annual sample sale.
• Wide range of vouchers and discounts for various retailers.
• Employee Assistance Program.
• Free weekly fruit deliveries.
• A creative & friendly working environment!
• The chance to develop your skills and career within a growing company.

What is next?

If you are ready to join the Paladone team then click apply and submit your Resume, Covering letter . We aim to respond to all applicants within 5 working days.