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The Tamagotchi is a handheld digital pet, created in Japan by Akihiro Yokoi of Wiz and Aki Maita of Bandai. It was released by Bandai on November 23, 1996 in Japan and May 1997 in the rest of the world, quickly becoming one of the biggest toy fads of the 1990s and early 2000s. As of 2017, over 82 million units have been sold. To be re-released in eight new colorways and eight vintage styles, featuring the original packaging and programming from 1997.