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The number 1 selling video games franchise of all time and an instantly recognisable brand name across the globe, Super Mario Bros. has sold well over 310 million units in the games market, and has generated over $400 million in associated licensed products. The brand boasts 85% appeal among ages 15-35, and with new innovative releases such as Super Mario Maker proving successful, this is a timely gift range to celebrate the brand's 35th anniversary.