New Jersey – WeCool Toys is proud to announce it will be a sponsor at Sweet Suite 2025, the premier media event for toys, collectibles, and family entertainment, taking place this July in New York. As part of the showcase, WeCool Toys will spotlight two standout products from its range: Just Dough and the highly anticipated Jelly Bands.
Just Dough, a Walmart-exclusive creative compound, offers a soft, safe, and lightly scented sensory play experience. It’s gluten-free and nut-free, allowing children to create and play with confidence. Also making an eagerly awaited appearance at the event are Jelly Bands; customisable, scented, stretchy bracelets which are poised to launch in 2026. With over 200 charms and beads, these wearable accessories let kids mix, match, and express their personal style or create thoughtful friendship gifts. The product taps into the resurging bracelet-swapping trend, recently reignited by Taylor Swift fans across concert tours.
“Jelly Bands are a unique and customisable experience,” said Jeff Osnato, President of WeCool Toys. “They spark creativity and self-expression in a way that really connects with today’s kids. We’re thrilled to showcase them at Sweet Suite and can’t wait to see the response from media and creators alike”.
Also joining WeCool Toys at the event is popular content creator Nichole Jacklyne, who will be on-site to present her popular line of slimes from the Compound Kings collection. Known for her vibrant slime content and fun shopping challenges, Nichole has built a loyal following of over 2.18 million subscribers on YouTube and 2.5 million followers on TikTok.
Sweet Suite 2025 brings together more than 65 of the industry’s top toy companies, offering media and digital creators exclusive hands-on previews of the most buzzworthy products of the year. WeCool Toys is excited to be part of this year’s event, joining an immersive experience of innovation, creativity, and fun.
About WeCool: WeCool Toys is a global designer and manufacturer of dynamic toys, crafts, compounds and more. Since joining the Paladone group in 2023, WeCool has been instrumental in expanding our presence within the toys and crafts category, as well as strengthening our presence in international markets. Together, Paladone and WeCool have a shared vision to redefine the toys and crafts industry through creative and innovative product development that engages both retailers and consumers.
