2016 has seen Paladone Products Ltd undergo a full rebrand – it’s first in 10 years. Alongside a new logo, new company colours and a refresh of all it’s websites and social platforms, a new, more public-friendly slogan has been created, and, from the 2017 product launches onwards, will now appear alongside the new logo on the front of packaging, next to ‘mega-brand’ partner logos like Disney, Warner Bros and Discovery Channel.
Paladone have traditionally focussed on a more corporate identity, choosing to keep their logo on the rear of the pack and using slogans that inspire professionalism and reliability. Now a well-established global force, the rebrand is planned to put a spotlight on Paladone, driving it into the public eye, becoming more consumer friendly and making the company the ‘go to’ brand for all things gift.
Paladone’s brand new logo and slogan ‘Gift Something Better’
